Privacy Policy

Overview

Minte Teeth Whitening LLC ("Minte," "we," "us," or "our") is a professional teeth-whitening studio with locations in Arlington, Virginia; Ashburn, Virginia; and Lanham, Maryland, serving the Washington, D.C. metropolitan area.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, book an appointment, receive services at any of our studios, or otherwise interact with us. Please read it carefully. By using our services or website, you agree to the practices described here.

We are committed to handling your information responsibly and in compliance with applicable United States federal and state law, including the Virginia Consumer Data Protection Act (VCDPA) and the Maryland Personal Information Protection Act (MPIPA), as applicable to our operations.

Information We Collect

We collect information in the following ways:

Information you provide directly:

• Full name, email address, and phone number when booking an appointment or contacting us
• Payment information (processed securely through our third-party payment provider — we do not store raw card data)
• Health-related information you choose to share, such as dental sensitivity, allergies, or contraindications, to help us deliver safe and appropriate services
• Messages or inquiries submitted through our contact form or via email
• Membership or loyalty program details, including purchase history and session records

Information collected automatically:

• Browser type, operating system, device identifiers, and IP address when you visit our website
• Pages visited, links clicked, and time spent on our site (collected via analytics tools)
• Referring URLs and general geographic location (city/region level) derived from your IP address
• Cookie and similar tracking data (see Section 5)

Information from third parties:

• Appointment details from our scheduling platform, Acuity Scheduling
• Reviews or feedback submitted through Google or similar platforms

How We Use Your Information

We use the information we collect only to the extent necessary to run our business and serve you well. Specifically, we use it to:

• Schedule, confirm, and manage your appointments
• Process payments and maintain transaction records
• Deliver safe, personalized whitening services based on any health information you share
• Respond to your messages, inquiries, and support requests
• Send appointment reminders, receipts, and follow-up care instructions
• Send promotional emails about offers or new services — only with your consent, and always with an easy opt-out
• Administer membership plans and track session usage
• Improve our website, services, and overall client experience
• Comply with legal obligations and enforce our policies

We do not sell your personal data to third parties, and we do not use it for automated profiling or AI-driven decision-making that significantly affects you.

Sharing & Disclosure

We only share your information in limited circumstances:

• Service providers: We share data with trusted vendors who help us operate — such as Acuity Scheduling (appointment management), our payment processor, and email delivery services. These providers are contractually obligated to use your data only to perform services on our behalf.
• Legal requirements: We may disclose information if required by law, court order, or to protect our legal rights, the safety of our clients, or the public.
• Business transfers: If Minte is acquired, merged, or its assets are transferred, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website before any such transfer occurs.
• With your consent: For any other purpose, only with your explicit permission.

We never sell, rent, or trade your personal information to advertisers or data brokers.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and understand how our site is used. These may include:

• Essential cookies: Required for the site to function correctly (e.g., session continuity).
• Analytics cookies: Help us understand visitor behavior so we can improve our site (e.g., Google Analytics). These are anonymized wherever possible.
• Marketing cookies: Used to show you relevant ads or measure campaign performance. These are only set with your consent.

You can control cookies through your browser settings. Note that disabling certain cookies may affect your ability to use parts of our site. For detailed information about how Google Analytics handles data, visit policies.google.com/privacy.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law:

• Appointment and session records: Retained for up to 5 years for business, tax, and service continuity purposes.
• Payment records: Retained as required by financial and tax regulations (typically 7 years).
• Marketing communications: Contact information is retained until you unsubscribe, after which it is removed from active marketing lists within 30 days.
• Website analytics data: Anonymized or aggregated after 26 months.

When data is no longer needed, we securely delete or anonymize it.

Your Rights

Depending on where you live, you may have certain rights with respect to your personal information. Clients in Virginia and Maryland have the following rights under state law, in addition to applicable federal protections:

• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions (e.g., records required by law).
• Portability: Receive your data in a commonly used, machine-readable format where technically feasible.
• Opt-out of marketing: Unsubscribe from promotional communications at any time using the link in any of our emails, or by contacting us directly.
• Non-discrimination: We will never deny you services or charge you differently because you exercised any privacy right.

To exercise any of these rights, please contact us at hello@minteteethwhitening.com. We will respond within 45 days (and may extend that period by an additional 45 days with notice, if needed).

Security

We take the security of your information seriously. We implement reasonable administrative, technical, and physical safeguards — including encrypted data transmission (HTTPS), restricted access to personal data, and regular security reviews.

However, no method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee absolute security. If we become aware of a data breach that is likely to affect you, we will notify you as required by applicable law.

Children's Privacy

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 13. If you believe we have inadvertently collected data from a minor, please contact us immediately at hello@minteteethwhitening.com and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or a notice on our website.

We encourage you to review this page periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a privacy concern, please reach out to us: